Muzakki and Donor Preferences in Choosing Digital Payment for ZIS Payments (Case Study at Rumah Zakat)

Abstract

This research aims to examine the overview and influence of Zakat Literacy, Lifestyle, Digital Literacy, and Spiritual Motivation on the preferences of Muzakki and Donors in selecting digital payment methods for Zakat payments. The theory employed in this study is the consumer preference behavior theory. The chosen method is quantitative, using Partial Least Square-Structural Equation Modeling (PLS-SEM), analyzed using SmartPLS software. The subjects of this research are Muzakki and Donors of Rumah Zakat Indonesia, with a sample size of 195 respondents. The descriptive findings of this study depict that the variables of Zakat Literacy, lifestyle, digital literacy, and spiritual motivation influence the preferences of Muzakki and Donors in choosing digital payment methods for Zakat payments fall under the high category. The hypothesis testing results of this study indicate that lifestyle and spiritual motivation have a positive and significant impact on the preferences of Muzakki and Donors. However, Zakat Literacy and digital literacy do not significantly influence the preferences of Muzakki and Donors. The implications of this study highlight that the preferences of Muzakki and Donors play a crucial role in the Zakat fundraising system. The utilization of digital methods for fundraising needs further optimization to bridge the gap between potential and actual funds collected, thus enhancing the overall effectiveness. Zakat Literacy and digital literacy do not significantly influence the preferences of Muzakki and Donors. The implications of this study highlight that the preferences of Muzakki and Donors play a crucial role in the Zakat fundraising system. The utilization of digital methods for fundraising needs further optimization to bridge the gap between potential and actual funds collected, thus enhancing the overall effectiveness. Zakat Literacy and digital literacy do not significantly influence the preferences of Muzakki and Donors. The implications of this study highlight that the preferences of Muzakki and Donors play a crucial role in the Zakat fundraising system. The utilization of digital methods for fundraising needs further optimization to bridge the gap between potential and actual funds collected, thus enhancing the overall effectiveness.